USA & Sweden
We took a comprehensive approach to the brand revamp. After thoroughly reviewing all the marketing collaterals and branded documents; we started with redesigning their existing logo as it would serve as a cornerstone of a brand’s identity. We had a series of detailed calls with the CEO, CMO, and a Brand Consultant regarding the righteous direction.
Once the logo was finalized; we drafted clear guidelines for the logo usage, typography, colors, icongraphy, photography, and more, ensuring consistent representation of the brand across all touchpoints. The well built brand manual would maintain the brand’s visual identity moving forward.
The client provided the content in a Word document, and the report was designed to reflect the new branding. The content placement and text hierarchy were expertly executed to create a premium and professional look.
The data for the report was provided to us in a pdf. We thoroughly understood the content and based on it we created custom infographics and icons. The report turned out to be aesthetically appealing with the use of headings, subheadings, bullet points, and appropriate graphs.
The original content provided by the client was in a landscape orientation PDF format. Considering the current trend of viewing digital content on mobile devices and tablets, we have converted the format to portrait orientation to optimize its visual appeal and usability.
In order to cater to the diverse linguistic needs of our client’s customers, we have created the sheets in multiple languages including English, Japanese, French, and German. We further organized the different product offerings by using distinct colors to create separate product sheets for ease of comprehension.
Chief Marketing Officer at Syncron
Chief Marketing Officer, Syncron
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