The Business Case

Sapphire Ventures partners with visionary teams and venture funds to build companies. We were awarded the project of designing a playbook as a kick-off project. Delivering incredible results, they were more than happy to sign a design retainer.

*Data on slides is obscured to preserve confidentiality.
Project Type

Multiple deliverables



Project Timeline

4-6 weeks


Menlo Park, California

European Expansion Playbook Vol.2


Client provided us with only outline of the playbook along with Brand Manual for design direction.


We understood their expectations and goal of this playbook. Inspired by their old brand assets, brand manual and well-designed website, we crafted a fresh visual language.

Before & After

Based on the client’s design expectation with this slide, we redesigned the slide with a map and data visualization to make it glanceable.

Dedicated section for chart to highlight data properly

We broke down the content and set the hierarchy to make slide more readable.

2023 SaaS Buyers Outlook


The deck provided by the client used the firm’s previous brand template. It was content-heavy. The challenge here was to design an engaging deck with possible data visualization.


We visualized the data in an easy-to-understand graphics, created easy reading flow for content heavy slides, and designed navigations for easy deck flow.

Client Testimonial

Kirk and the Midea design team have been incredible partners to us across all of our presentation design needs. They’ve helped us redesign our entire presentation template, bringing a fresh, contemporary and creative look and marrying it with our visual brand in a way I couldn’t have imagined. They are also constantly jumping in on new design projects for us—whether that’s a playbook or event deck. The team works well and works quickly, prioritizing our design needs when we need the work done fast. They just get it when it comes to how we want to visually present information. I couldn’t recommend Midea enough as a presentation design partner.


Jenny (Smelynets) Bavinger

Senior Director, Marketing and Communications

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