The Business Case

Rexi Resale, A Premiere Operator of Warehouse and E-commerce Technology, approached us to redesign their company overview deck. The deck was data-heavy and lacked structure, while the visuals were basic and off-brand. 

*Data on slides is obscured to preserve confidentiality.
Project Type

Overview Deck

Industry

Tech/IT

Project Timeline

2 weeks

Location

Texas, USA.

Before

The deck lacked graphic consistency and used basic PowerPoint visuals. Messaging about their core service—buying pre-owned devices—was unclear, causing audience confusion. It was overloaded with data, making it hard to follow, and the visuals didn’t reflect their brand, creating a disconnect. The disorganized flow and structure further diminished its impact.

After

We transformed the deck by simplifying data and clarifying key messages for better understanding. A fresh, polished design was created to align with Rexi’s brand identity, featuring custom icons, illustrations, and engaging visuals to enhance its appeal. The content was restructured for improved flow and a stronger narrative, resulting in a visually striking deck that effectively communicates Rexi’s message.

Before & After

The problem statement was unclear and lacked visuals. We added custom graphics to illustrate the flaws in the existing system and their impact.

They initially used basic line graphics to illustrate the structure of Rexi’s solution. We enhanced this diagram to present the structure more effectively.

They needed custom graphics for an example of one of their services. We created an isometric illustration to represent that service, along with custom icons to support the content.

Custom Graphics

We crafted custom graphics that aligned with Rexi Resale’s story, using visuals that reflected their services and products. Each illustration was tailored to highlight key aspects of their offerings, ensuring the visuals flowed seamlessly with the content and strengthened the overall brand narrative.

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