The Business Case

PayZen fights healthcare inequity by addressing affordability at the point of payment. They reached out to us initially to design a Series A Pitch Deck. Given the tight deadline of less than one week, we accepted the challenge and delivered an outstandingly transformed pitch deck.
*Data on slides is obscured to preserve confidentiality.
Project Type

Series A deck

Industry

FinTech Startup

Project Timeline

1 week

Location

San Francisco, California

Before

The deck provided was lacking in design and failed to effectively convey the concept of the Healthcare Affordability Financing Platform. Additionally, it lacked data visuals and other aesthetic elements that would have made the information more accessible.

After

Custom Graphics, Icons & Images

We visualized the messaging behind the slide and combined 2 infographics into one process that conveys PayZen pays for itself.
We created custom graphics and added icons to support content. The data was simplified in a way that is easier to understand.
Showcased the text in an infographic way in order to provide more visual clarity of the problem statement.
We used relevant icons and images to showcase existing solutions that are not working in order to communicate the problem effectively.

One Pager

The client provided data in a word document for creating branded collateral. We had an eye
for the smallest details of the one-pager to make it look exclusive to PayZen. The one pager conveys that PayZen helps Geisinger through its platform.

White Paper

The data was provided to us in a word document. Keeping in mind the aesthetics and design elements of the White paper; we crafted a clean and sophisticated design, that aligned with the overall aesthetic of the report.

Bi-Fold Brochure

We provided the client with 2 design languages for the brochure. The title page & typography in DL 1 was inspired by the website. The title page of the DL 2 was created with the brand color gradient.

Client Testimonial

I strongly recommend Kirk and Harry for any presentation design projects. The entire team has been organized, communicative, and thorough with every project we've thrown their way and despite tight timelines they've consistently delivered high quality work for us.

Tobias Mezger

Co-Founder – COO at PayZen

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