The Business Case

Casey Woo, being our former client; reached out to us; along with Jamie Ceglarz for the creation of all the collaterals for their very first OG Summit. We got the opportunity to be the design partner for the entire event.

*Data on slides is obscured to preserve confidentiality.

Project Type

Event collaterals


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Project Timeline

4-6 weeks


Healdsburg, CA

Discovery Call

We kicked off the project with a series of Zoom calls to understand and gather information about the event. We discussed the overall plan for the event and identified any specific graphics that were needed. The core deliverable for the event was the keynote presentation by founders.

Established Moodboard

Based on the nature and location of event; we created a visual design with custom color palette, icons, fonts, illustrations and shapes.

Draft Sketch Illustrations

A series of rough sketches and concepts were created before jumping on to the colored illustrations to be on the same page as Jamey and Casey.

Conceptual Illustrations

The rough sketches were revitalized through digital illustrations. Each b/w picture was approved first by Jamie and Casey before adding colors and bringing them to life.

Story of Casey – Casey dropped out of wall street and joined fintech startup in Silicon Alley. He felt lonely and needed some friends.

Story of Jamie – Jamie started his career during the mortgage crisis in 2008.

Jamie was working for an Australian guy named Phaedon and they were standing up the SF office of his company Mitchellake.

Jamie hosted the first meetup; invited 10-12 people and told them all that the others were coming, even before anyone had committed.

Since the group wasn’t going anywhere, they gathered to start a tradition and celebrate.

The introduction to the first-ever OG Summit. The illustration was based on the location of the event; the wine county.

Highlighting Numbers

By highlighting numbers through unique charts, we created an engaging and easy-to-understand representation of the data. Using color blocks to make the numbers stand out further emphasizes their importance.

Easy to Understand Concepts

By understanding the key messaging of each slides to the T; we transformed the textual into visually engaging; easy to grasp slides.

The D-day

The flamboyant design theme was very well received by the audience and it lit up the entire space. Casey and Jamie were highly collaborative and versatile to work with; which made the entire execution buttery-smooth.

Client Testimonial

I strongly recommend Kirk and Harry for any presentation design projects. The entire team has been organized, communicative, and thorough with every project we've thrown their way and despite tight timelines they've consistently delivered high quality work for us.

Joseph Gruttadauria

Head of Marketing at Operators Guild

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