The Business Case

SeaChange Fund invests in early-stage startups located in the Pacific Northwest. The Managing Partner of Seachange Fund reached out to MideaHub for creating their Fund deck. The design team made sure that the clients’ experience with the process was smooth and incredible.

*Data on slides is obscured to preserve confidentiality.

Project Type

Fund Deck


Venture Capitalists

Project Timeline

2 weeks


Seattle, Washington

Established Moodboard

The client already had a well established color palette. Keeping in mind the concept behind the name ‘Breakwater’; we created a moodboard that comprised of relevant images, icons, illustration style & fonts.

Concept Based Custom Illustrations

We decoded the meaning of the name ‘Breakwater’. Based on the denotation; we created illustrations from scratch to visually showcase the idea. First illustration created was the barrier into the sea and the second showcases a piece of rock from the barrier

Group 660

Visually Transformed Tiles

We identified the key slides from the deck; understood the prime messaging the slides were trying to convey. The old tiles were transformed to a branded, visually appealing slides. The moodboard and the custom illustrations were snug to the final outcome.


The core problem faced by the client with the deck was:

  1. The layout was basic and generic; just like any other power point template.
  2. Despite of having a strong brand guideline; it was not reflected and used in the deck.
  3. The overall deck was inconsistent in terms of layout, fonts, hierarchy and color usage.

The Fund deck was thoughtfully transformed into a branded design using concept based custom illustrations. The minimalism and margins of the deck were maintained to give a clean, professional, and polished look.

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