Discovery Call

We kicked off the project with a series of Zoom calls to understand and gather information about the event. We discussed the overall plan for the event and identified the requirement for specific graphics. The core deliverable for the event was the Keynote Event Presentation by the founders.

Discovery call 1 for keynote event presentation
Discovery call 2 for keynote event presentation

Established Moodboard

Based on the nature and location of event, we created a brand guideline with custom color palette, icons, fonts, illustrations, and shapes.

Moodboard for the event presentation with custom color palette, icons, fonts, and more

Conceptualized the Illustrations

A series of rough sketches and concepts were created before jumping on to the colored illustrations to be on the same page as Jamey and Casey.

Custom sketch 1 for event presentation
Custom sketch 2
Custom sketch 3 for keynote presentation

Conceptual Illustrations

The digital illustrations breathed new life into the rough sketches. Each black and white sketch was approved by Jamie and Casey before adding colors and bringing them to life.

Cassey’s Story – Casey dropped out of Wall Street and joined a FinTech startup in the Silicon Valley. There, he felt lonely and needed some friends.

Rough sketch of a custom illustration for a presentation design service, showing a man sitting alone in a startup office.
Black-and-white version of the event presentation slide, refining office details and emotions.
Colored custom illustration for conference presentation for OG

Jamie’s Story – Jamie started his career during the Mortgage Crisis in 2008.

Custom illustation by M'idea Hub, presentation design company
Custom illustrations for keynote presentation
Colored custom illustration for conference presentation for OG

Jamie worked for an Australian guy named Phaedon, and together they were setting up the San Francisco office for his company, Mitchellake.

Custom illustation by M'idea Hub, presentation design company
Custom illustrations for keynote presentation
Colored custom illustration for conference presentation for OG

Jamie hosted the first meetup and invited 10-12 people. He informed everyone that others were coming, even before anyone had committed.

Custom illustation by M'idea Hub, presentation design company
Custom illustrations for keynote presentation
Colored custom illustration for conference presentation for OG

Since the group wasn’t going anywhere, they gathered to start a tradition and celebrate.

Custom illustation by M'idea Hub, presentation design company
Custom illustrations for keynote presentation
Colored custom illustration for conference presentation for OG

And here is the introduction to the first-ever OG Summit. The illustration represents the location of the event in the wine country.

Custom illustation by M'idea Hub, presentation design company
Custom illustrations for keynote presentation
Colored custom illustration for conference presentation for OG

Simplified the Concepts

After understanding the key messaging of each slides in the presentation, we transformed the complex textual information into a visually engaging and easy-to-understand presentation slides.

The D-Day

The flamboyant design theme was very well received by the audience and it lit up the entire space. Casey and Jamie were highly collaborative and versatile to work with, making the entire execution buttery-smooth.

I strongly recommend Kirk and Harry for any presentation design projects. The entire team has been organized, communicative, and thorough with every project we've thrown their way and despite tight timelines they've consistently delivered high quality work for us.

Joseph Gruttadauria

Head of Marketing at Operators Guild