From Data to Design Series: Elevate Your Pitch Decks with Unique Charts
The average time an investor spends with a pitch deck is 2 minutes and 42 seconds…
If you thinking that’s not a lot of time, data also shows that time is decreasing. Today, grabbing attention is everything. A standard bar chart won’t cut it anymore!
Your pitch deck needs to be not just informative but also captivating.
Welcome to the “From Data to Design Series.” Here, we’ll showcase a variety of unique charts that will make your pitch decks stand out. Instead of relying on common chart types, you’ll discover new and engaging ways to present your data.
These alternative chart types are designed to enhance your core messaging and make a lasting impression.
Example 1: Treemap Chart
An investor is interested in understanding the Allocation of Funds outlined in the pitch deck to assess the company’s financial strategy
Pie charts are often favored to represent fund visually allocation due to their simplicity and ability to showcase proportional distributions at a glance.
A Treemap Chart visually represents hierarchical data using nested rectangles, with each rectangle’s size proportional to a specific attribute.
- Minimizes visual clutter
- Can be used for presenting extensive datasets
- Simplifies comparison between categories by visual size correlation
Example 2: Bullet Chart
A Company wants to analyze its monthly financial performance metrics to track its Revenue vs. Expenses and make data-driven decisions to optimize its financial operations.
Column charts effectively display revenue and expenses side by side, offering clear comparisons and easy interpretation for stakeholders
Bullet charts effectively show revenue goals, actual revenue, and expenses, making it easy to compare and track financial performance
- Efficient comparison of actual vs. target
- Space-efficient, compact format
- Clear representation with color-coded segments
Example 3: Marker + Column Combo Chart
An investor is carefully reviewing the company’s strategic plans to increase their Annual Recurring Revenue and wants to understand the key initiatives driving this growth.
Column charts provide clear comparisons and easy interpretation for investors, displaying the average growth rate and median growth rate side by side.
Marker + Column combo charts combines columns and markers to represent data, effectively highlighting trends and comparisons within complex datasets.
- Enhances data visualization clarity
- Enables effective presentation of complex datasets
- Simplifies category comparison through visual markers
Example 4: Waffle Chart
An investor wants to evaluate the overall Fintech Data Insights of companies available in the market to make informed investment decisions.
Pie charts offer insightful visuals for grasping fintech data insights by dividing the data into proportional segments, helping stakeholders to make data-driven decisions.
Waffle charts offers straightforward visualization for understanding the distribution of data by dividing a grid into equal sections, with each section representing a portion of the whole.
- Easy comparison of categorical data distribution
- Simplify data visualization with a grid-based design
- Intuitive and engaging format with color-coded squares
Example 5: Bar Chart
An investor wants to understand the Marketing Budget Allocation across various channels to evaluate the effectiveness of the company’s promotional strategies.
Donut charts effectively display the proportional distribution of a whole, offering clear visual representation and easy interpretation for investors.
Bar charts effectively display data across categories, offering clear comparisons and actionable insights for the investors.
- Clearly displays data across categories
- Ideal for representing discrete data sets
- Facilitates comparison between different groups
Example 6: Line Chart
A company wants to analyze the Online Market Size to understand its potential customer base and make decisions to optimize its marketing and product strategies.
Column charts effectively display online market size data across different years, offering clear comparisons and valuable understanding for stakeholders.
Line charts make it easy to see how the online market is growing steadily over time, helping stakeholders understand its expansion.
- Clearly represent changes or trends in data
- Ideal for illustrating relationships between variables
- Clearly shows the magnitude of fluctuations in data
Why Explore Different Chart Types?
Sticking to the same chart type can feel monotonous; therefore, exploring different variations often proves more effective in conveying information dynamically.
By diversifying your charts, you can better illustrate your data, making your pitch deck not only more visually appealing but also more informative. This approach helps to maintain the interest of the investors and helps them understand the core message.
And, if you’re still not sure where to start or need some help in designing a winning pitch deck, we’ve got you covered. Just contact us or book a discovery call, and let’s bring your story to life!
