Many times, when founders are looking to design their own pitch decks or presentations, they can get stuck in what direction to take their design. They may have an idea of what they want their slides to look like, but they’re not sure how to get there. Or, they may not be sure what design elements will work best for their particular presentation.
Introducing our Before/After series – your ultimate source of inspiration for slide design!
Each week, we take a design challenge from one of our portfolio projects and share our design thinking to reach the design solution. We aim to give you practical insights and a clearer understanding of what works in slide design and why.
So, get ready to get inspired by the creative ideas and insights we share in our Before/After series to design your own slides!
Opportunity Slide
Challenge
The founder of a Tech startup wants to showcase the map of South Dallas and highlight the ‘Food Dessert’ area, but the screenshot of an online map looks very confusing and not conveying the message clearly.
Solution
We recreated the map to keep the focus only on the ‘Food Desert’ area. Added relevant icons and highlighted the numbers to enable the founder to tell a compelling visual story.
Flywheel Slide
Challenge
The founder of a Tech startup wants to explain their growth strategy in their Series B pitch deck. The slide looks basic, non-branded, and fails to depict the flywheel effect that leads to their organic growth
Solution
With some additional inputs from the client, we designed an actual flywheel that explains their growth and scaling GMV effectively. We added on-click animation to present one point at a time.
Problem Slide
Challenge
The CMO of a cybersecurity startup wanted to convey current challenges and opportunities in the market effectively. They are looking to make this Series B pitch deck slide easier to comprehend for investors.
Solution
We categorized challenges and relevant opportunities. Gave each a short title to make it easier to glance at. We created a functional layout with relevant icons to make the slide more engaging.
Business Model Slide
Challenge
Founder of a Tech startup wants to explain their business model in their Series A Pitch Deck. They already have solid traction and metrics, but the slide is not conveying their foundantion and vision for growth
Solution
Based on their vision, we conceptualized a theme of ‘Tree’. Created on-brand illustration and added on-click animation for text. Suggested a relevant title too for better engagement. And finally ensured an optimal balance of creativity and functionality.
Competitive Landscape Slide
Challenge
CFO of a Fintech startup wants to display competitive landscape and how their startup is leading the market in their corporate overview deck. The tabular format with only text is not conveying their market leadership.
Solution
Based on their vision, we conceptualized a theme of ‘Tree’. Created on-brand illustration and added on-click animation for text. Suggested a relevant title too for better engagement. And finally ensured an optimal balance of creativity and functionality.
Team Slide
Challenge
A healthcare-focused VC partner wants to showcase the leadership team’s expertise in three categories. However, the presentation slide falls short in conveying the message effectively.
Solution
Added hotshots. Color-coded the team’s expertise in three categories and assigned each member relevant color dots. Added their previous employers’ logos in each category. Made it look sophisticated.
Market Opportunity Slide
Challenge
CMO of a cybersecurity startup wants to showcase the possible markets after raising Series A. He doesn’t want to focus on the market size ($) but rather all the potential markets they could tap into.
Solution
Designed a custom infographical layout that represents ‘explosion’. Sorted the internal segments by size. Added branded icons, colors, and subtle animation to make it engaging.
