As the healthcare industry continues to evolve, new startups are constantly emerging in biotechnology, life sciences, and pharma, each with its own innovative ideas and technologies. However, with so many options, it can be challenging for these startups to effectively convey their complex concepts and procedures to a diverse audience. This is where animated explainer videos come in!

Animated Videos help healthcare companies bridge the gap between long, technical jargon and short, easy-to-understand visuals, allowing them to explain even the most complex healthcare concepts to their audience quickly and engagingly.

Studies have shown that animated videos increase viewer retention by up to 95%, making them one of the most effective ways to convey complex ideas to the target audience.

So, let’s dive in and understand why animated video for startup are an integral part of healthcare marketing and how they help healthcare startups make a real impact!

What’s The Problem?

In the current fast-paced and ever-evolving healthcare industry, it can be difficult for businesses and individuals to stay on top of the latest developments and technologies. The challenge is twofold;


1. The short attention span of the people.

Today, countless things, from entertainment to sports, are trying to grab people’s attention on the internet and elsewhere. And today’s short attention span makes everything more competitive than ever.

Research by Microsoft shows that the average human attention span has dropped from 12 seconds to just 8 seconds – shorter than that of a goldfish!

 


2. The complexity of healthcare concepts.

Healthcare concepts and procedures can be really complex to understand.

Evidently, 52% of US consumers have low healthcare system literacy, which makes it even more challenging for healthcare companies to communicate their value effectively.

While the written form can explain the complexity of healthcare concepts and business, it is ineffective. It is time-consuming and, more importantly, cannot make an impression. When constantly fed up with new, exciting things, people can easily forget what they’ve read.

Thus, without effective communication, the audience often struggles to make informed decisions and quickly loses interest.

So, what’s the solution? Let’s find out!

The Solution: Animated Explainer Video

When it comes to healthcare sectors, communication is key!

An animated video for startups in healthcare is one of the most effective ways to communicate with your audience. It has the edge over all other traditional marketing methods. These short and informative videos for healthcare hold power to convey the message in the most effective way possible, thereby helping startups in;

 

1. Creating more engagement

Compared to other methods, explainer videos are fun and exciting to watch and can hook the viewer and spark interest. When people get interested, they are more likely to spend more time knowing about it and will have more confidence in making an informed decision.

 

2. Making complex things simple

With appealing visuals, storytelling, and narration, an explainer video for startups makes the most complex concepts easier to understand in just a matter of seconds.

88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

But that’s not all, explainer video also helps to build trust and credibility with your audience. By providing them with a clear and concise explanation of your solution or service, they are more likely to believe in the value you offer.

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In a nutshell, an animated explainer video is a powerful tool for healthcare startups. It simplifies complex ideas, grabs the audience’s attention, establishes your brand, and leaves a lasting impression. It also saves time and resources while increasing conversions.

Check out our animation portfolio to know more!

Types of Animated Explainer Videos in Healthcare

There are two main types of videos: Explainer videos and Product Demo videos. Each type has its own unique purpose and design components.

1. Explainer Videos

Explainer videos are short-duration videos (60-90 seconds) focused on an overview of the business, which usually includes the problem and the solution offered. These videos are often used to introduce a new product or service to the market or explain complex medical concepts in a simple and easy-to-understand manner.

There are many ways animated explainer videos for startups can make concepts easy to understand. Some of them are:

Iconography

Icons are one of the best ways to highlight important features of a product or service. The simple nature of icons helps viewers understand and remember things quickly without much effort.

Characters

Use of characters can help describe a wide range of healthcare processes that involve human interaction. A short scene with characters can describe a long process effectively in just a few seconds. Using characters makes viewers feel more connected to the Problem/Story.

Characters

Use of characters can help describe a wide range of healthcare processes that involve human interaction. A short scene with characters can describe a long process effectively in just a few seconds. Using characters makes viewers feel more connected to the Problem/Story.

Biological Processes

Anything involving biological processes is often hard to understand because of its complexity. This is where animation can be extremely helpful. A scene with well-conceptualized elements and animation can help anyone understand even the most complex processes in a matter of seconds.

2. Demo Videos

Product demo videos are curated platform visualization to walk your customers through a technical process, which might be hard to understand otherwise.

These videos are often used to demonstrate the features and benefits of a new medical device or software in detail. They can be particularly effective in providing a hands-on experience for the viewer. A demo video eliminates the need to explain the same thing repeatedly, helping your sales team save time and resources.

Bottom Line

Animated videos for startups are a great way to describe complex concepts with easy-to-understand visuals and narration, making them the most integral part of healthcare!

With the power of animation, you can effectively capture, engage, and build lasting connections with your target audience. At M’idea Hub, we understand the power of animation in the healthcare industry. We’ve helped countless biotechnology, life sciences, and pharma startups craft compelling explainer videos for startups that connect with their audience and leave a lasting impression.

So, what are you waiting for? Contact us today or book a call to see how we can help your business grow!

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