Before/After slide design series
Before/After slide design series

20 Unique Slide Transformation Examples

Many times, when founders are looking to design their own pitch decks or presentations, they can get stuck in what direction to take their design. They may have an idea of what they want their slides to look like, but they’re not sure how to get there. Or, they may not be sure what design elements will work best for their particular presentation.

Introducing our Before/After series – A compilation of 20 unique slide transformation examples. It’s your ultimate source of inspiration for slide design!

Having worked on over 500 presentations, we have gained valuable experience and insight into what makes a successful presentation design. In this series, we took up a design challenge in presentation slides from our portfolio projects and shared our design thinking process to reach the final design solution. Our aim is to provide you with practical insights and a better understanding of what works in a slide and why.

Go-to-Market Slide

Challenge

The CMO of an enterprise SaaS startup wants to effectively convey the strategies they are deploying for expansion. The key problem of the go-to-market slide is ‘information overload.’

Go-to-market slide for an Enterprise SaaS overview deck, showing a complex layout filled with extensive data and text indicating information overload

Solution

We simplified the go-to-market slides to focus on the key areas and core messaging. Specific details on all four strategies shifted to the following slides, enhancing the clarity and impact of the go-to-market strategy presentation. Created a branded layout with custom icons for a more engaging and informative go-to-market slide deck.

Go-to-market slide for an Enterprise SaaS overview deck, showcasing a simplified layout with clear, focused content on strategic areas, complemented by custom icons and a branded design

Use of Funds Slide

Challenge

The CFO of the fintech startup added the content on the ‘Ask’ slide, and now they want the data visualized for the investors in their pitch deck design. They do not want a typical pie chart for the ‘Use of Funds’ slide.

'Use of Funds' slide from a pitch deck for a fintech startup, displaying a simple list format without visual aids, emphasizing the need for an enhanced pitch deck design.

Solution

We highlighted the important numbers from the ‘Ask’ in the pitch deck for a fintech startup. For the ‘Use of Funds’ segment of the pitch deck design, instead of the pie chart, we created a ‘Treemap’ chart. It covers the space well and looks more balanced in the use of funds slide.

Problem Slide

Challenge

The founder of an AI startup wants to tell a story about a common issue their prospects encounter: the difficulty of locating relevant documents when needed. This problem slide in the pitch deck for the AI startup highlights how time-consuming and frustrating finding critical information can be without the right tools.

Before problem slide showcasing the document retrieval challenges faced by prospects of an AI startup, set against a backdrop of cluttered digital files

Solution

For the AI pitch deck, we designed a custom illustration telling the complete story—both the problem and the solution—with on-click animations. This visual metaphor in the pitch deck design effectively demonstrates how the AI startup’s solution simplifies finding the right document. By incorporating a clear, illustrative approach, the problem slide in the pitch deck now vividly conveys how the AI tool resolves a common pain point.

After problem slide in an AI startup's pitch deck, featuring a custom illustration that seamlessly integrates the problem with the AI-driven solution, complete with engaging on-click animations.

How it Works Slide

Challenge

The founder of a biotech startup wanted to showcase how their product works using a YouTube video in their scientific presentation. The current ‘how it works slide’ looks bland and does not convey any information without opening the video in a browser.

Initial 'How It Works' slide from a scientific presentation, showing a bland and uninformative layout intended for a biotech startup, lacking visual appeal and detail.

Solution

We studied the video and outlined a 5-step process. Using the screenshots and text from the video, we designed the ‘how it works slide’ that is informative even without watching the video for the scientific presentation.

Financial Slide

Challenge

A senior associate aims to present key financial data from their portfolio companies to LPs. Numbers in table format are hard to visualize and comprehend in a financial slide

Financial slide from a VC pitch deck, showing complex financial data in a table format, difficult to analyze at a glance.

Solution

We converted the data into a meaningful chart for the financial slide that visualizes the growth and highlights the key numbers. Also, we made it more branded with subtle colors and text hierarchy, enhancing the VC pitch deck’s effectiveness.

Financial slide from a VC pitch deck, displaying financial data as a clear, branded chart with growth visualization, making it easy to comprehend key figures.

How it Works Slide

Challenge

The founder of a Biotech startup wants to explain the product/technology in the How It Works slide of their biotech pitch deck, but the flow of the content is a bit confusing while presenting. The key takeaway is not highlighted, and the formatting doesn’t look polished.Works 

'How It Works' slide from a biotech startup pitch deck, showing a cluttered layout with confusing content flow and unhighlighted key takeaway, lacking polished formatting.

Solution

Simplified the layout to represent a 3-step process. Added visuals to each step and formatted the text hierarchy in this section of the biotech startup pitch deck. The key takeaway is highlighted at the bottom. Overall, the slide looks easy to comprehend and polished.

'How It Works' slide for a biotech pitch deck, showcasing a simplified 3-step process with engaging visuals for each stage and a well-structured text hierarchy.

Competitive Advantage Slide

Challenge

Founder of a SaaS startup wants to showcase the Competition in her pitch deck. The current slide looks basic with plain text. Doesn’t look branded. There’s no focus on their competitive advantage.

Solution

Applied a better font hierarchy. Added branded elements in the table to highlight their strength across the verticals. Testimonial is visualized in a callout box with a headshot to add more credibility.

Case Study Slide

Challenge

Portfolio manager at a VC firm wants to have a template that she can use to create ‘Portfolio Case Study’ slide. Current version looks basic and it’s not conveying the information in a structured way.

Solution

We created a master template slide that has dedicated space for imagery and a table that displays all the information clearly. Added a timeline visual and made everything look branded.

Blockchain Startup Slide

Challenge

The founder of a blockchain startup aims to highlight glass flaring, blockchain mining, and its environmental impact in a pitch deck, but the slides are non-branded, have too much text, and lack any visualization.

Solution

We transformed the slides of the blockchain startup pitch deck by integrating visual storytelling through custom illustrations and on-click animation, making the slides engaging to investors.

Opportunity Slide

 

Challenge

The founder of a Tech startup wants to showcase the map of South Dallas and highlight the ‘Food Dessert’ area, but the screenshot of an online map looks very confusing and not conveying the message clearly.

Before slide redesign of opportunity slide of a tech startup pitch deck

Solution

We recreated the map to keep the focus only on the ‘Food Desert’ area. Added relevant icons and highlighted the numbers to enable the founder to tell a compelling visual story.

Flywheel Slide

 

Challenge

The founder of a Tech startup wants to explain their growth strategy in their Series B pitch deck. The slide looks basic, non-branded, and fails to depict the flywheel effect that leads to their organic growth

Before slide transformation of flywheel slide of a tech startup pitch deck

Solution

With some additional inputs from the client, we designed an actual flywheel that explains their growth and scaling GMV effectively. We added on-click animation to present one point at a time.

After slide transformation of flywheel slide of a tech startup pitch deck

Problem Slide

 

Challenge

The CMO of a cybersecurity startup wanted to convey current challenges and opportunities in the market effectively. They are looking to make this Series B pitch deck slide easier to comprehend for investors.

Before slide redesign of problem slide of a cybersecurity startup pitch deck

Solution

We categorized challenges and relevant opportunities. Gave each a short title to make it easier to glance at. We created a functional layout with relevant icons to make the slide more engaging.

After slide redesign of problem slide of a cybersecurity startup pitch deck

Business Model Slide

 

Challenge

Founder of a Tech startup wants to explain their business model in their Series A Pitch Deck. They already have solid traction and metrics, but the slide is not conveying their foundantion and vision for growth

Before slide transformation of business model slide of tech startup pitch deck

Solution

Based on their vision, we conceptualized a theme of ‘Tree’. Created on-brand illustration and added on-click animation for text. Suggested a relevant title too for better engagement. And finally ensured an optimal balance of creativity and functionality.

After slide redesign of business model slide of tech startup pitch deck

Competitive Landscape Slide

 

Challenge

CFO of a Fintech startup wants to display competitive landscape and how their startup is leading the market in their corporate overview deck. The tabular format with only text is not conveying their market leadership.

Before slide redesign of a competitive landscape slide for fintech startup pitch deck

Solution

Based on their vision, we conceptualized a theme of ‘Tree’. Created on-brand illustration and added on-click animation for text. Suggested a relevant title too for better engagement. And finally ensured an optimal balance of creativity and functionality.

after slide redesign of a competitive landscape slide for fintech startup pitch deck

Team Slide

 

Challenge

A healthcare-focused VC partner wants to showcase the leadership team’s expertise in three categories. However, the presentation slide falls short in conveying the message effectively.

before slide redesign of a team landscape slide for healthcare-focused VC pitch deck

Solution

Added hotshots. Color-coded the team’s expertise in three categories and assigned each member relevant color dots. Added their previous employers’ logos in each category. Made it look sophisticated.

after slide redesign of a team landscape slide for healthcare-focused VC pitch deck

Market Opportunity Slide

Challenge

CMO of a cybersecurity startup wants to showcase the possible markets after raising Series A. He doesn’t want to focus on the market size ($) but rather all the potential markets they could tap into.  

Solution

Designed a custom infographical layout that represents ‘explosion’. Sorted the internal segments by size. Added branded icons, colors, and subtle animation to make it engaging.

after slide redesign of a market opportunity slide for a cybersecurity startup pitch deck

Unit Economics Slide

Challenge

A founder of a healthcare startup wants to explain the Unit Economics of his Eyecare product. Investors are finding it difficult to comprehend the information simply by looking at a table and numbers.

Solution

Created a 3D mockup of their product to show the divisions of the Unit Economics. Color coded different units & highlighted the Gross Margin. Added% value along with the $ amount.

Fund Strategy Slide

Challenge

A Fund Manager looking to raise capital from institutional investor explaining their fund strategy. Key takeaways are not highlighted, charts are not self explainatory, not on brand., looks very basic.

Solution

Highlighted important keywords. Added data-labels to the charts. On brand fonts and colors. Hard polishing with perfect margins and alignments. Added footer for consistency and balance.

Healthcare Pitch Deck Slide

Challenge

A startup in healthcare wants to show that they help hospitals to increase their revenue and hence, the startup pays for itself. The slide looks cluttered with all the information and two diagrams.

Solution

We combined both diagrams. Left side shows the revenue streams a hospital currently has and the right side shows new revenue streams the startup helps them build.

VC Fund Deck Slide

Challenge

A VC firm trying to showcase their tight selection process with multiple stages when acquiring a startup. The selected startups are then nurtured.

Solution

Created a custom and on-brand funnel infographic highlighting the numbers and diversity of startups. The inverted funnel shows the growth of the selected startups.

Share this entry

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Do you have an important presentation coming up?

Subscribe to our Newsletter!

Sign up to receive presentation tips, resources and more.